How altamash-analyst/retail-customer-sales-segmentation works
This is a Power BI customer analytics product: workbook data is prepared and modeled for reusable DAX calculations, then presented in five interactive dashboard views for customer and retention decisions. The README documents the workflow and capabilities; no implementation excerpts were available, so the graph does not infer internal calls beyond those documented.
Main entry points: Customer_Sales_Segmentation_Day2.pbix Reusable DAX Measures · Customer_Sales_Segmentation_Day2.xlsx Analysis Workbook
Components 16
Data Inputs
- Analysis Workbook
Customer_Sales_Segmentation_Day2.xlsx - Customer Data
Customer_Sales_Segmentation_Day2.xlsx - Order Data
Customer_Sales_Segmentation_Day2.xlsx - Product Data
Customer_Sales_Segmentation_Day2.xlsx - Regional Data
Customer_Sales_Segmentation_Day2.xlsx - Target Data
Customer_Sales_Segmentation_Day2.xlsx
Analytics Model
- Power Query Preparation
Customer_Sales_Segmentation_Day2.pbix - Connected Data Model
Customer_Sales_Segmentation_Day2.pbix - Reusable DAX Measures
Customer_Sales_Segmentation_Day2.pbix
Dashboard Views
- Customer Overview
Customer_Sales_Segmentation_Day2.pbix - Customer Segmentation
Customer_Sales_Segmentation_Day2.pbix - Customer Value RFM
Customer_Sales_Segmentation_Day2.pbix - Customer Geography
Customer_Sales_Segmentation_Day2.pbix - Management Insights
Customer_Sales_Segmentation_Day2.pbix
Customer Decisions
- Retention Priorities
Customer_Sales_Segmentation_Day2.pbix
Other components
- Management User
Connections 16
- Analysis Workbook → Power Query Preparation: prepared with
README.md - Customer Data → Analysis Workbook: stored in
README.md - Order Data → Analysis Workbook: stored in
README.md - Product Data → Analysis Workbook: stored in
README.md - Regional Data → Analysis Workbook: stored in
README.md - Target Data → Analysis Workbook: stored in
README.md - Power Query Preparation → Connected Data Model: loads tables
README.md - Connected Data Model → Reusable DAX Measures: supports calculations
README.md - Reusable DAX Measures → Customer Overview: powers metrics
README.md - Reusable DAX Measures → Customer Segmentation: powers analysis
README.md - Reusable DAX Measures → Customer Value RFM: powers analysis
README.md - Reusable DAX Measures → Customer Geography: powers analysis
README.md - Reusable DAX Measures → Management Insights: powers analysis
README.md - Management User → Customer Overview: reviews dashboard
README.md - Management Insights → Retention Priorities: guides prioritization
README.md - Customer Value RFM → Retention Priorities: identifies risk
README.md